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Studio 54 Fashion Makes a Revival: Shaggy Jackets Have Become the Festive Season's Must-Have
Although the legendary New York nightclub Studio 54 closed nearly four decades ago, its distinct fashion influence remains powerful.
This season, the spotlight isn't on sheer bodysuits but on the furry, shaggy coats and stoles worn by celebrities and club-goers as well.
With the holiday party season approaching, the signature Studio 54 coat is enjoying a significant resurgence.
Retail Data Reflects the Popularity
Among the most popular items from a recent collaboration between a high-street brand and a designer brand is a short, cream, long-haired jacket with giant lapels.
At another retailer, online queries for brown faux fur coats have jumped almost 200% year on year.
Interest for secondhand fuzzy items is also soaring, with searches for synthetic fur growing by over 250% in the past six months on a popular resale platform.
"It's a statement coat," notes a senior fashion editor, explaining that it acts as the main piece of an ensemble.
She likes to wear her own colossal shaggy coat with low-rise jeans or tights and short shorts.
Television Fashion Mirrors the Trend
This style is showcased in a latest streaming romantic comedy series, where a sister sports a toffee-colored furry jacket to a informal dinner.
When challenged about her daring outfit, the character responds, "It's what you said to look fancy. It's fashion!"
The Rise of the "Boom Boom" Vibe
The trend aligns with what an American trend forecaster is terming "glam excess."
Inspired by the extravagance and excess of the 1980s New York, this vibe brings to mind wads of cash, bubbly, smoking, high hemlines, loose morals and, of course, fuzzy textures.
Similar to that era, the trend is set against a uncertain financial climate.
This style is very much about embodying the life you aspire to rather than the one you have to endure.
Contemporary Materials and Tongue-in-Cheek Opulence
Whereas animal fur was omnipresent during Studio 54's peak, today's iterations are primarily made from shearling—a secondary product of the meat industry—or synthetic fabrics like polyester.
The trend embodies a tongue-in-cheek opulence—like a famous Muppet has taken over with exaggerated silhouettes and surprising hues.
Star Adoption and Limited Drops
A London designer was an pioneer of this movement. Her fluffy coats with curly textures have been sported by top pop stars.
Because of high interest, these coats are now only sold in limited drops. An forthcoming launch includes a rose and grey style similar to a giant pom-pom, alongside animal and zebra-print versions with dramatic fluffy trim.
"If you can only buy one thing, you don't want it to be a plain jumper or a pair of ordinary pants, you want something dramatic," explains a magazine editor-in-chief.
The feeling is echoed by a style head at a leading retailer, who calls it "a surprising, playful element" that doesn't require a whole new ensemble.
Final Mood Booster
In the end, the fuzzy coat can serve as a great pick-me-up.
"It won't cost a fortune," notes the editor, "and it will make you feel glam when everything else is pretty dreary."
Rita Davis
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