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The Gunners' Disputed Sponsorship Deal with Visit Rwanda Will Conclude Next Year
Arsenal Football Club has confirmed that its contentious sponsorship arrangement with Visit Rwanda will expire in June this upcoming year.
Context and Criticism
This deal, said to be worth around £10m per year, was initiated six years ago and has since come under fire.
Such scrutiny is due to the country's reported backing for the M23 militia in ongoing conflicts in the eastern part of the adjacent DRC.
In February, Arsenal was accused of issuing a severe rebuff to the government of the DRC by failing to convene with the DRC's foreign minister to discuss the partnership.
Deal Composition and Aims
Visit Rwanda functions as a division of the Rwanda Development Board, which is a government department.
Many speculate that Arsenal committed to and continued this partnership chiefly to increase their following across the continent.
However, the arrangement has now concluded after both parties “jointly decided” to end their collaboration.
“Collaboratively, Arsenal and the Rwanda Development Board have surpassed the initial objectives of the partnership – promoting conservation and responsible tourism, inspiring millions of supporters to explore Rwanda, and establishing a durable base for visitor increase,” read an club announcement.
The release further noted that the partnership has also supported Rwanda's goal of becoming an worldwide athletic destination in Africa and host more global sporting events while implementing community soccer programs that have assisted numerous youth athletes and coaches develop their skills and encourage more involvement in athletics nationwide.
Leadership View and Supporter Response
Richard Garlick, Arsenal's top executive, described the partnership as a “important voyage” and asserted it had been “advancing” the club's goals.
However, this perspective was not shared by a section of Arsenal's fanbase, with the protest movement Arsenal Peace Advocates holding rallies outside the Emirates Stadium during the first leg of the Champions League semi-final against Paris Saint-Germain in the end of April.
Activists unveiled a sign stating “Drop Visit Rwanda” and distributed armbands to hide the partnership emblem on uniforms.
Industry Perspective and Fellow Clubs
In the same month, the French champions renewed their partnership deal with Visit Rwanda for several more years.
Simultaneously, the Spanish club inked a recent contract for the equivalent timeframe that has caused the branding featured on the Spanish club's male and female kits.
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