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The Updated Branding for the UK's National Rail Body is Unveiled.
The administration has disclosed the branding for the new national rail body, signifying a notable step in its plans to bring the railways back into state hands.
An National Colour Scheme and Iconic Symbol
The updated branding uses a Union Flag-inspired palette to echo the UK flag and will be applied on rolling stock, at railway stations, and across its online presence.
Notably, the symbol is the distinctive double-arrow design presently used by the national rail network and originally designed in the 1960s for British Rail.
The Introduction Strategy
The rollout of the design, which was developed internally, is scheduled to happen in phases.
Passengers are set to start seeing the freshly-liveried trains on the national network from spring next year.
During December, the branding will be exhibited at prominent railway stations, such as Glasgow Central.
A Path to Renationalisation
The legislation, which will enable the formation of Great British Railways, is currently moving through the legislative process.
The government has said it is bringing back into public ownership the railways so the network is "owned by the people, working for the passengers, not for profit."
GBR will unify the running of train services and tracks and signals under one umbrella body.
The government has claimed it will combine 17 different bodies and "reduce the problematic administrative hurdles and lack of accountability that continues to plague the railways."
Digital Features and Current Ownership
The rollout of GBR will also involve a new mobile application, which will allow customers to see schedules and purchase tickets absent surcharges.
Passengers with disabilities passengers will also be have the option to use the application to book support.
A number of franchises had previously been taken into public control under the previous government, including Northern.
There are currently 7 train operators already in public hands, representing about a one-third of rail travel.
In the past year, c2c have been brought into public ownership, with further franchises likely to be added in the coming years.
Ministerial and Sector Comments
"The new design is not simply a new logo," said the relevant minister. It signifies "a transformed service, shedding the frustrations of the previous system and dedicated entirely on providing a proper passenger-focused service."
Industry representatives have acknowledged the focus to improving the passenger experience.
"We will continue to collaborate with relevant bodies to support a smooth handover to the new system," one executive added.
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